The
Project

Objective

A German life coach who’s built her brand around crisis transformation and personal empowerment. This is exactly the kind of authentic, purpose-driven project that gets us excited about web development!

Building a website for a life coach comes with some unique design challenges that are completely different from your typical business site. Jana’s core message is “Ich liebe Krisen!” (I love crises!) – which is such a bold, counterintuitive positioning that immediately sets her apart in the crowded coaching space.

The Solution

A unique project

What makes this project special is how it successfully translates very personal, abstract concepts into a digital experience that feels trustworthy and compelling. Jana’s promise to “accompany you back to your lightness, develop goals for your life journey, or discover them deep within you” Jana Rauch comes through in every interaction on the site.

The design doesn’t try to be everything to everyone – it specifically attracts people who resonate with Jana’s unique approach to crisis as opportunity. This kind of authentic positioning is so much more powerful than generic “life coaching” messaging.